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Micromax failed massively

Micromax Failed Massively Against Tough Competition

The homegrown mobile brand Micromax started winning the market since Rahul Sharma started the company in 2000 in Gurugram. But since 2017, the place of Micromax has been unstable with a sharp decline in the revenue. The Chinese market has attracted the attention of Indian customers like no other brands. The brands like Xiaomi, Oppo, …

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Technological Disruption in Manufacturing and Workforce

Technological Disruption in Manufacturing and Workforce

The diverse Indian economy and technological disruption have laid its strong foundation in the manufacturing sector of the nation. It is essential that the nation invests quality time, energy, and money in the manufacturing sector for future developments. The Indian government has taken some crucial steps for strengthening the position of the country in the …

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How Marketing Techniques Changed in Just 1 Decade?

How Marketing Techniques Changed in Just 1 Decade?

In the middle of the decade, in 2015, the popular brand Asian Paints noted a drastic change in the consumer demographics and accordingly reformed the marketing strategies to meet the targeted customers. As per Amit Syngle, the head of sales and marketing, the majority of the consumers shifted from being male-centred to women-centred. It was …

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Pharmaceutical and Medicine Industry: Growth in 10 Years

Pharmaceutical and Medicine Industry: Growth in 10 Years

80% of the global requirement of antiretroviral drugs to fight AIDS is supplied by the Indian pharmaceutical manufacturing companies. India holds a very strong position in the global pharmaceutical market, with its exclusive pool of expert scientists and highly-skilled engineers. In a decade, the position of India is yet stronger, though the sector has witnessed …

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Indiaplaza: Story of Catastrophic Failure [Learn 3 Lessons]

Indiaplaza: Story of Catastrophic Failure [Learn 3 Lessons]

At the break of this century, the pioneer of the eCommerce sector of India, Indiaplaza sowed the seed of e-retail and inspired the future blooming of the sector. Though the brand could not do much good, since its inception, still the founder K. Vaitheeswaran was not bogged down by its catastrophic failure. He has penned …

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