Failure Stories

Micromax failed massively

Micromax Failed Massively Against Tough Competition

The homegrown mobile brand Micromax started winning the market since Rahul Sharma started the company in 2000 in Gurugram. But since 2017, the place of Micromax has been unstable with a sharp decline in the revenue. The Chinese market has attracted the attention of Indian customers like no other brands. The brands like Xiaomi, Oppo, …

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Indiaplaza: Story of Catastrophic Failure [Learn 3 Lessons]

Indiaplaza: Story of Catastrophic Failure [Learn 3 Lessons]

At the break of this century, the pioneer of the eCommerce sector of India, Indiaplaza sowed the seed of e-retail and inspired the future blooming of the sector. Though the brand could not do much good, since its inception, still the founder K. Vaitheeswaran was not bogged down by its catastrophic failure. He has penned …

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Kodak failed miserably

Kodak Failed Miserably: Where Did It Go Wrong?

“You press the button. We do the rest”                                                                                     —George Eastman As early as 1889, George Eastman founded the Eastman Kodak Company and became largely successful in the next years, rather the century. This name ruled the market single-handedly for over a hundred years for democratizing photography. Kodak revolutionized the idea of photography, anyone and …

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BPL failed miserably

Why BPL Failed Miserably? [Learn From Its Mistakes]

The failure of BPL was an unfortunate situation which has taught some valuable lessons to the business owners. British Physical Laboratories (BPL) headquartered in Bangalore in 1963, was once the best Indian electronics company, founded by T.P. G. Nambiar. The company started the business by manufacture panel meters for defence forces. But Nambiar was ambitious to …

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