From 1954 to 1992, Voltas dominated the domestic AC market, with 40% share. The foreign players were less in numbers, making the game easier for this homegrown brand. Voltas, then, had to compete with players like Blue Star, Fedders Loyd and Acro. The industry was small scale and unstructured, but managed to tap lucrative profit …
How Voltas Turned Around Successfully: 3 Major Lessons Read More »
“You press the button. We do the rest” —George Eastman As early as 1889, George Eastman founded the Eastman Kodak Company and became largely successful in the next years, rather the century. This name ruled the market single-handedly for over a hundred years for democratizing photography. Kodak revolutionized the idea of photography, anyone and …
The failure of Foodpanda comes at a point when there is a lot of scope for gaining market share. It is a chicken and egg problem if there are not enough restaurants then the customers won’t come, and if there are not enough customers then the restaurants won’t tie up with the food delivering services. …
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The homegrown FMCG giant Dabur suffered losses after facing cut-throat competition with other domestic brands and foreign players. With the advent of the new century, the foreign players entered the Indian market segment. They started trying to gain the attention of the masses. The brand Dabur has successfully retained the trust of the consumers. But …
Last week, my colleague, an owner of Royal Enfield, was planning to go for a new one. After many discussions and speculations, he decided to go for Royal Enfield, once more! It not like he does not like change, it’s just that he is passionate about this bullet! Royal Enfield is synonymous to bikes, but …
How Royal Enfield Pulled Itself Up After Fighting Failure Read More »
The failure of BPL was an unfortunate situation which has taught some valuable lessons to the business owners. British Physical Laboratories (BPL) headquartered in Bangalore in 1963, was once the best Indian electronics company, founded by T.P. G. Nambiar. The company started the business by manufacture panel meters for defence forces. But Nambiar was ambitious to …
Why BPL Failed Miserably? [Learn From Its Mistakes] Read More »
The failure of Onida has been eminent for a long time when the Onida monster stopped amazing us all! But, once the monster was very popular among the masses, skyrocketing the sales of Onida. In 1994, my father bought an Onida colour TV and we were amazed to see the unique alien thing! I was …
Onida Monster Stopped Amazing Us! [Failure of Onida] Read More »
The world’s leading manufacturer of snacks and cereals Kellogg’s arrived at India’s doorstep in the year 1994. During that time, the Indian consumers were not ready to consume cereals on a daily basis, unlike their Western brothers. Though milk was a daily part of their breakfast, cereals were still alien to the majority of the …
The Cadbury, purple wrapper of happiness has witnessed several obstacles, but till now it has managed to maintain a sweet spot in all of our hearts. Be it Diwali, Christmas or Valentine’s Day, Cadbury has been our favourite option since time immemorial. But, this giant snack faced many controversies, leading to its decline in sales, …
On November 1992, Nokia entered the mobile phone market with its launch of model 1011. In 1996, it rocked the world with the first smartphone. And by the end of the 90s, it even introduced the Internet-enabled phone to the vast global users. In 1998, it was branded as the best mobile phone, dominating even …
What Went Wrong With Nokia? [Must Learn Lessons] Read More »
