Ahmedabad based Symphony Ltd was able to reach the pinnacle of success within a very short span, and also neared bankruptcy in equally great speed. The Managing Director Achal Bakeri learnt from the mistakes and pulled the company up from the shackles of failure. At present Symphony is the largest manufacturer of air coolers in …
The Indian arm of America’s consumer durable giant was showing sluggish progress at the beginning of this decade. Whirlpool was doing great until the advent of this century. With the arrival of the 21st century, the Asian brands entered the field, posing as tough competitors. Both in India and globally, Whirlpool was having a tough …
In 2015, the lives of hostellers, school and college students, and camp goers came to a halt when it was announced that the Maggi was harmful. The delicious food prepared within two minutes can satisfy hunger pangs across all genders and age groups. With this sudden fiasco, Nestle suffered severe blows in terms of sales …
How Nestle Fought Against Failure to Gain Success Read More »
Snapdeal was founded by Kunal Bahl and Rohit Bansal in the year 2010, and by 2011, it has expanded to the widespread e-commerce platform. The company faced competition with another homegrown firm Flipkart. But with the advent of Amazon in India in2012, the dark clouds loomed large on this brand. The founders dealt with a …
The largest three-wheeler manufacturer of the world, Bajaj Auto, a Pune based firm started its operations in the 1960s. The MD of Bajaj Auto, Rajiv Bajaj helped the company to regain its dominating position in the three-wheeler and two-wheeler market segment with the launch of Pulsar and its variants. The mobike sector has overshadowed the …
From 1954 to 1992, Voltas dominated the domestic AC market, with 40% share. The foreign players were less in numbers, making the game easier for this homegrown brand. Voltas, then, had to compete with players like Blue Star, Fedders Loyd and Acro. The industry was small scale and unstructured, but managed to tap lucrative profit …
How Voltas Turned Around Successfully: 3 Major Lessons Read More »
The homegrown FMCG giant Dabur suffered losses after facing cut-throat competition with other domestic brands and foreign players. With the advent of the new century, the foreign players entered the Indian market segment. They started trying to gain the attention of the masses. The brand Dabur has successfully retained the trust of the consumers. But …
Last week, my colleague, an owner of Royal Enfield, was planning to go for a new one. After many discussions and speculations, he decided to go for Royal Enfield, once more! It not like he does not like change, it’s just that he is passionate about this bullet! Royal Enfield is synonymous to bikes, but …
How Royal Enfield Pulled Itself Up After Fighting Failure Read More »
The world’s leading manufacturer of snacks and cereals Kellogg’s arrived at India’s doorstep in the year 1994. During that time, the Indian consumers were not ready to consume cereals on a daily basis, unlike their Western brothers. Though milk was a daily part of their breakfast, cereals were still alien to the majority of the …
The Cadbury, purple wrapper of happiness has witnessed several obstacles, but till now it has managed to maintain a sweet spot in all of our hearts. Be it Diwali, Christmas or Valentine’s Day, Cadbury has been our favourite option since time immemorial. But, this giant snack faced many controversies, leading to its decline in sales, …
