With the ring of the alarm, you wake up from your slumber, rush to your bathroom, speed up your breakfast, get ready and…Switch your laptop, log in and start agile remote work. No going to the office, no meeting your colleagues, no direct confrontation with your bosses, no wearing the formal attire and obviously no …
The homegrown mobile brand Micromax started winning the market since Rahul Sharma started the company in 2000 in Gurugram. But since 2017, the place of Micromax has been unstable with a sharp decline in the revenue. The Chinese market has attracted the attention of Indian customers like no other brands. The brands like Xiaomi, Oppo, …
Micromax Failed Massively Against Tough Competition Read More »
The diverse Indian economy and technological disruption have laid its strong foundation in the manufacturing sector of the nation. It is essential that the nation invests quality time, energy, and money in the manufacturing sector for future developments. The Indian government has taken some crucial steps for strengthening the position of the country in the …
Technological Disruption in Manufacturing and Workforce Read More »
![Why Jet Airways Was Grounded? [3 Major Lessons]](https://vedak.com/blogs/wp-content/uploads/2020/04/Untitled-9.png)
Fourteen years back in 2006, Jet Airways invested a hefty amount of 500$ million in cash for purchasing the Air Sahara. The founder Naresh Goyal was headstrong and rigid. He did not hesitate to go against the suggestion of the professional associates who warned him against the said investment. The “JetLite” was borne out of …
In the middle of the decade, in 2015, the popular brand Asian Paints noted a drastic change in the consumer demographics and accordingly reformed the marketing strategies to meet the targeted customers. As per Amit Syngle, the head of sales and marketing, the majority of the consumers shifted from being male-centred to women-centred. It was …
How Marketing Techniques Changed in Just 1 Decade? Read More »
The post Coronavirus era can only be a figment of imagination, as depicted by the sci-fi movies. The nationwide lockdown has given the scope to all the citizens to continue working from the safety of their homes. The video conferencing apps and online platforms are aiding The Future of Work, but is it enough? The …
The Post Coronavirus Era: Will The World Ever Be The Same? Read More »
80% of the global requirement of antiretroviral drugs to fight AIDS is supplied by the Indian pharmaceutical manufacturing companies. India holds a very strong position in the global pharmaceutical market, with its exclusive pool of expert scientists and highly-skilled engineers. In a decade, the position of India is yet stronger, though the sector has witnessed …
Pharmaceutical and Medicine Industry: Growth in 10 Years Read More »
In 1912, the makers and owners of the maiden ship Titanic advertised her as “unsinkable”. But, ironically, the ship sank after it hit an iceberg in the freezing waters of the Pacific. With similar hopes, the makers of Tata Nano were optimistic about its demand among the vast user base of the developing nation. But, …
![Indiaplaza: Story of Catastrophic Failure [Learn 3 Lessons]](https://vedak.com/blogs/wp-content/uploads/2020/03/indiaplaza-blog.png)
At the break of this century, the pioneer of the eCommerce sector of India, Indiaplaza sowed the seed of e-retail and inspired the future blooming of the sector. Though the brand could not do much good, since its inception, still the founder K. Vaitheeswaran was not bogged down by its catastrophic failure. He has penned …
Indiaplaza: Story of Catastrophic Failure [Learn 3 Lessons] Read More »
The largest three-wheeler manufacturer of the world, Bajaj Auto, a Pune based firm started its operations in the 1960s. The MD of Bajaj Auto, Rajiv Bajaj helped the company to regain its dominating position in the three-wheeler and two-wheeler market segment with the launch of Pulsar and its variants. The mobike sector has overshadowed the …
