Consumer, Retail & E-Commerce

Case Study

A north India based footwear company wanted to engage with an industry professional who can evaluate geographic expansion as a market strategy. Our consultant, a retired senior level sales professional with 25 years of experience in the footwear industry, did primary and secondary research to study the competition, performed a SWOT analysis. Based on the analysis, he provided the roadmap for geographical expansion and seeds for the network building.


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