Client: Strategy team of a Top-4 Global Accounting Firm
Case: Market Segmentation & Trend Analysis in Travel Sector
Functional Areas: Travel & Tourism, Marketing, Consumer Insights
Ask: Industry veterans and senior executives with experience in travel bookings, loyalty programs, and consumer behavior
TAT: First expert shared within 3 hours – continuous sourcing
Selection Ratio: 12 Engaged experts vs 28 suggested
Engagement Duration: 45-50 min call per expert
Brief case
- The client aimed to segment the leisure and business travel markets, focusing on consumer behavior in tier-1 and tier-2 cities.
- Key focus areas included online travel platforms, loyalty programs, and post-pandemic travel recovery trends.
- Previously onboarded agencies failed to deliver relevant profiles quickly, delaying progress.
Expert Support
- Sourced experts from OTAs, airline loyalty divisions, and senior travel managers in the hospitality sector.
- Included former CXOs and regional business heads with experience in consumer insights and travel tech.
- Experts shared insights on booking behaviors, pricing sensitivities, and travel recovery strategies across demographics.
Outcome
- Project completed within 9 working days, with all interviews scheduled seamlessly.
- Client reused 4 experts for follow-up discussions post initial engagement.
- Achieved a strong selection ratio of 43% and consistent TAT under 3 hours per profile.
- Helped the client finalize segmentation framework and consumer personas for a larger transformation project.
