Kodak failed miserably

Kodak Failed Miserably: Where Did It Go Wrong?

“You press the button. We do the rest”                                                                                     —George Eastman As early as 1889, George Eastman founded the Eastman Kodak Company and became largely successful in the next years, rather the century. This name ruled the market single-handedly for over a hundred years for democratizing photography. Kodak revolutionized the idea of photography, anyone and …

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Dabur Turnaround Story

How Dabur Managed to Turn Its Head to Success

The homegrown FMCG giant Dabur suffered losses after facing cut-throat competition with other domestic brands and foreign players. With the advent of the new century, the foreign players entered the Indian market segment. They started trying to gain the attention of the masses. The brand Dabur has successfully retained the trust of the consumers. But …

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BPL failed miserably

Why BPL Failed Miserably? [Learn From Its Mistakes]

The failure of BPL was an unfortunate situation which has taught some valuable lessons to the business owners. British Physical Laboratories (BPL) headquartered in Bangalore in 1963, was once the best Indian electronics company, founded by T.P. G. Nambiar. The company started the business by manufacture panel meters for defence forces. But Nambiar was ambitious to …

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Kellogg's failure and success

How Kellogg’s Overcame Failure to be Successful

 The world’s leading manufacturer of snacks and cereals Kellogg’s arrived at India’s doorstep in the year 1994. During that time, the Indian consumers were not ready to consume cereals on a daily basis, unlike their Western brothers. Though milk was a daily part of their breakfast, cereals were still alien to the majority of the …

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Hindustan Motors, failure

Hindustan Motors: What Went Wrong With Iconic Ambassador

The vision of the legendary ambassador is now limited to the VIP cars of politicians with “laal battis” and the iconic “holud taxi” (yellow taxi cabs) of Kolkata, West Bengal. The Hindustan Motors (HM) started manufacturing in Uttarpara, West Bengal since 1948 and it was started by B. M. Birla. The plant amidst lush green …

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