Client: Strategy division of a top-15 Asia-Pacific consulting firm
Case: Margin benchmarking and channel strategy across modern Indian retail and FMCG
Functional Areas: Sales, Marketing, P&L Operations
Ask: Insights from city-level P&L owners, sales heads, and marketing managers across retail and ecommerce channels
TAT: First expert confirmed within 2 hours
Selection Ratio: 3 selected vs 5 profiles shared
Engagement Duration: 2 hours 15 mins (total across 3 calls)
Brief Case
- The client sought to evaluate growth levers in India’s value-driven retail market, focusing on customer acquisition, retention, and fulfillment cost efficiency.
- Expert profiles were tailored across food delivery, grocery, and FMCG sectors—spanning quick-commerce, ecommerce, and offline trade.
- Discussions revolved around the breakdown of performance marketing costs and evolving retention strategies across product verticals.
Expert Support
- Engaged regional business heads, sales leaders, and brand managers familiar with full-funnel marketing and P&L oversight.
- Experts were screened for their knowledge of cost breakdowns in acquisition, activation, and retention campaigns.
- Profiles spanned across ecommerce grocery, quick commerce platforms, and leading FMCG manufacturers.
- A mix of metro-focused and national-scale experts were sourced to ensure geographic and operational diversity.
Outcome
- Project completed within 15 days from initial kickoff
- Client re-engaged with us for subsequent projects post successful delivery
- Selection ratio of 3/5 ensured high quality screening and targeting
- TAT of around 2 hours demonstrated agile sourcing and fast turnaround despite multi-profile complexity
