Client: Global consulting arm of a Top-10 Strategy Firm
Case: Travel market expansion and consumer behavior study in emerging markets
Functional Areas: Strategy, Consumer Research, Marketing & Insights
Ask: Interactions with travel aggregators, OTA executives, and marketing professionals
TAT: First expert profile shared within 4 hour
Selection Ratio: 6 engaged experts vs 11 suggested
Engagement Duration: 50–60 min expert interactions
Brief Case
- Client wanted to assess consumer behavior trends and price sensitivity for travel services across Southeast Asia and Middle East.
- The project aimed to support a go-to-market strategy for a major client in the online travel and tourism sector.
- Previously engaged agencies struggled with expert availability in the required regions and functions.
Expert Support
- Provided profiles from regional OTA (Online Travel Agency) executives, digital marketers, and tourism board consultants.
- Experts shared insights on regional booking trends, loyalty behavior, and marketing strategies for different customer segments.
- Sourced multilingual experts familiar with both regional behavior and global brand strategies.
Outcome
- Project completed in 12 days, enabling client to meet tight deadlines.
- Client re-engaged the same network for a follow-up regional deep-dive 2 weeks later.
- Maintained a selection ratio of 6/11, with a TAT under 4 hours for initial profiles.
- Our responsiveness and expert quality contributed to ongoing engagements from the same firm.
