Client: Top-10 Global Pharmaceutical Firm
Case: Strategic Sales Enablement in Southeast Asia
Functional Areas: Commercial Strategy, Market Access, Sales & Marketing
Ask: Regional Sales Experts across Southeast Asia
TAT: First expert profile shared within 4 hours
Selection Ratio: 12 engaged experts vs 15 suggested
Engagement Duration: 45-60 min calls and follow-ups
Brief case
- The client was working on a sales strategy initiative focused on emerging Southeast Asian markets, aiming to assess market access barriers, channel dynamics, and distributor networks.
- Previously onboarded global networks couldn’t source local experts with nuanced market understanding, especially for Tier-2 cities.
- They sought urgent support to conduct a series of interviews with professionals experienced in regional pharma sales and distribution.
Expert Support
- We tapped into our curated network to onboard experts including ex-regional sales heads, pharma distributors, and market access consultants across Vietnam, Indonesia, and the Philippines.
- Experts were screened based on local experience, fluency in regional regulatory and distribution norms, and recent on-ground involvement in pharma sales operations.
- We engaged 12 domain-specific experts after suggesting over 30, and maintained a consistent turnaround across the 3-week project timeline.
Outcome
- Project completed within 18 days, including expert interviews and follow-up interactions.
- Repeat engagement followed for two additional therapeutic areas within 2 months.
- Maintained an 80% selection ratio and 4-hour average TAT, exceeding client expectations for niche regional insights.
