Client: Leading Global Market Intelligence Firm (Top 15 globally)
Case: Market Sizing – English Language Training in Vietnam
Functional Areas: Education, Market Research, Sales & Marketing
Ask: Native consultants familiar with the Vietnamese ELT (English Language Training) landscape
TAT: First expert profile within 3 hours
Selection ratio: 5 engaged experts vs 7 suggested
Engagement Duration: 55-60 min calls with expert
Brief case
- Conducted a comprehensive study on the scale, pricing, and regional distribution of English language training centers across Vietnam.
- Explored market dynamics including enrolment trends across age categories, course durations, pricing benchmarks, and city-wise market shares.
- Assessed the impact of COVID-19 on online learning demand and future growth trends for the sector.
Expert Support
- Sourced bilingual experts with on-ground experience across various Vietnamese cities including Hanoi and Ho Chi Minh City.
- Experts represented consulting roles or senior positions at leading ELT institutions and education policy bodies.
- Experts were capable of providing data-backed opinions on enrolment ratios, pricing, and institutional strategies.
Outcome
- Project completed in 31 days
- 5 out of 7 suggested experts were selected, demonstrating a high match quality
- First expert profile shared within 3 hrs, enabling early project kickoff
- Client re-engaged with the same expert pool across all 5 calls due to strong satisfaction with insights provided
