Client: Leading global data insights and consulting company
Case: Brand evaluation – OTC & Vitamin Supplement Market
Functional Areas: Consumer Health, Sales & Marketing
Ask: Senior professionals managing OTC/Supplement brands for expert interviews
TAT: First expert profile shared within 3 hours
Selection Ratio: 3 Engaged experts vs 9 suggested
Engagement Duration: 3 calls, 45 min each
Brief case
- Client required urgent expert input to support strategic evaluation of consumer health brands.
- Profiles needed: Business leaders with 15+ years in OTC/Vitamin Supplement brand management across large pharmaceutical firms.
- Project mandated approval of expert profiles before scheduling and adherence to tight LOI timelines (~45 min interviews).
Expert Support
- Shared 9 senior experts within 24 hours across metro cities for immediate client review.
- Ensured compliance with qualitative methodology: online IDIs and strict screening.
- Coordinated expert availability to meet back-to-back scheduling over two days.
Outcome
- Project completed within 37 days
- Selection ratio of 1 in 3 experts, ensuring high-quality match
- TAT of 3 hrs from project request to first profile
- Client engaged for multiple follow-ups across therapeutic categories
