Client: Leading Retail Consulting Firm in India (Top Retail Advisory)
Case: Strategic Advisory – Marketing, Sales, and Expansion Planning for QSR/Casual Dining
Functional Areas: Marketing, Sales, Product, Digital Media
Ask: Marketing heads and brand managers from established restaurant chains across India
TAT: First expert profile shared within 3 hours
Selection Ratio: 17 engaged experts vs 24 suggested
Engagement Duration: 6 hours 20 minutes across 8 expert calls
Brief case
- Client was supporting a high-growth restaurant brand to strengthen its brand positioning, media strategy, and sales format split across dine-in and delivery.
- Requested insights from marketing leaders of prominent restaurant chains for strategy across ATL/BTL, influencer ROI, loyalty campaigns, and cloud kitchen formats.
- Required actionable insights on social media performance, CAC trends, average order values, and Zomato/Swiggy vs in-house platform share.
Expert Support
- Shared 24 expert profiles including heads of marketing and brand managers from top casual dining and QSR brands across India.
- Experts represented chains with strong presence in both mall and standalone formats, offering holistic insights across regions.
- Covered a mix of restaurant brand-side and agency-side leaders with performance marketing experience.
Outcome
- Project completed in 48 days from briefing to final expert call
- 17 experts selected out of 24 suggested, resulting in a 71% selection ratio
- First profile delivered within 3 hours, and all 8 calls scheduled successfully based on SME availability
- Client resumed engagement for follow-up projects post successful completion of the initial study
